Enroll in the Course
Self-paced access. Start immediately, pause anytime, return as often as you need.
Checking in is not coaching. Franchisees can tell the difference.
Most franchise business coaches step into the role from operations, sales or franchise ownership. They know the business. Nobody taught them how to coach it.
So visits become check-ins. Franchisees bring problems, the coach solves them, and next month the same problems come back. The coach stays busy, the franchisee stays dependent, and performance does not move.
Effective coaching rests on three things: knowing what your role is inside the franchise system, a relationship built on trust rather than compliance, and the credibility to lead franchisees toward their own decisions.
This course covers all three.
You do not just watch. You leave ready for your next visit.
Each session pairs a recorded lesson with workbook activities, so you apply the ideas to your own franchisees as you go. By the end you will have:
A clear definition of your role in your franchise system, and what is not yours to fix
An honest read on each franchisee relationship and where trust needs work
Specific actions to build credibility with the franchisees you support
A completed course assignment that turns the learning into your next steps
A certificate of completion
You are bringing new people onto your support team and need them coaching from a common foundation before they are in front of franchisees, without waiting for the next certification cohort.
You know the business and you know your franchisees. You want a structure for the role itself, so every visit moves franchisees forward instead of filling the calendar.
Your Instructor
Stephanie Benze
Director of Education, AC Inc. — Field Coach Experts
Stephanie leads education at AC Inc., where she designs the certification programs, workshops, and on-demand curriculum used by franchise business coaches across the franchise systems AC Inc. supports. This course is drawn from the opening sessions of the ACcelerator certification program, so the foundation you build here is the same one every Certified Franchise Business Coach starts with.
What’s Included
Session 1: The Role of a Franchise Business Coach in a Franchise System
Session 2: The Franchise Business Coach and Franchisee Relationship Dynamic
Session 3: Cultivating Credibility and Effective Leadership
Session slides for every lesson
Key takeaways summary for each session
Course workbook
Course completion assignment
Certificate of completion
365 days of access
Your franchisees do not need another check-in.
They need a coach who understands the role, has earned their trust, and leads every visit toward action. Spend about four hours here and start building that foundation before your next visit.